Google’s 1PD Playbook: Game Changer for Marketers

In gist, it says, leverage First-Party Data (1PD) for Profit (your business objectives)

How Meta’s AI Delivers Conversions That Count

First-party data combined with Meta's AI is the Goldmine!

Here’s a 🎁 to you from Meta

Get the most out of these resources shared by Meta for your Performance Marketing!

The Attribution Debate: Meta vs. 3rd Party Tools

Meta's custom audience sucks 🙈🙈>First-Party Audience ❤️❤️

Use 1P Custom Audience to provide incremental revenue

Strong Signals --> Ditch Shopify CAPI

Stop Burning $200,000 on Bad Signals with Standard CAPI!

The 3% Marketers Club

Walk Away from the 97%: Start with First-Party Data Ops