Stop those Boring Standard events, This Co-founder shouts, “Custom Events.”

Forget boring standard events - this co-founder swears by custom events.

Atlast, Shopify owners level their campaigns now

Now Shopify store owners can scale the campaign without hampering the ROAS

Incremental Attribution: The Only Way to See Real Impact

The smarter path to customer growth starts with clean attribution.

FLEDGE Alone Won’t Save You - Here’s the Missing 200%

Google gave us the tool. 1PD Ops gives you the power to own it.

Don’t Send Every Signal - Send the Right Ones

Signal Engineering Made Simple: Optimize Ad Campaigns by Choosing the Right Events

Your Signals Are Messy - Signal Engineering Can Fix That.

Are You Missing the Signal? Why Smart Marketers Are Engineering Compliance Into Growth

Google’s Big Tracking Update Solves Nothing Without This...

What Google won’t fix - but your business must

Metaverse Makeover: What Marketers Need to Know

Guessing Is Expensive. Full-Funnel Attribution Isn’t.

Why Meta’s Systems Now See “Gut Health” as Sensitive Data

The Hidden Meta Rule That Might Be Killing Your ROAS

The Real Reason Your CPL Is Dropping

(and How to Fix It)