Beno David

Metaverse Makeover: What Marketers Need to Know

Guessing Is Expensive. Full-Funnel Attribution Isn’t.

Why Meta’s Systems Now See “Gut Health” as Sensitive Data

The Hidden Meta Rule That Might Be Killing Your ROAS

The Real Reason Your CPL Is Dropping

(and How to Fix It)

300 Performance Marketers. 1 Roof. Infinite Insights.

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Meta’s Signals Gateway—Is It Enough for Performance Marketers?

How Meta Can Infer PHI (and How to Stay Compliant)

Google’ latest 1P mode: Generate more leads