Metaverse Makeover: What Marketers Need to Know

Dear Marketers,

The future isn’t coming - Meta’s creating it, one universe at a time.

Meta is shifting away from Horizon Worlds, and the metaverse you’ve been planning for is changing fast.

The focus is now on augmented reality (AR), creating immersive, real-world-ready experiences that demand a new marketing approach.

What this means for you:

• AR over VR: Brands need to rethink how they engage audiences in interactive, lifelike ways.
  

• Virtual Influencers & NFTs: Digital personas and tokenized experiences are reshaping loyalty and engagement.
  

• Hybrid & Gamified Journeys: Combining physical and virtual worlds increases reach and interaction.
  

Quick Wins to Stay Ahead:

1. Launch AR activations to engage users.
   

2. Introduce digital brand ambassadors.
   

3. Gamify experiences for higher interaction.
   

4. Integrate NFTs into loyalty programs.
   

The metaverse is evolving marketers who adapt now will lead tomorrow. CustomerLabs helps you track, analyze, and optimize campaigns across these new digital landscapes safely and effectively.

To learn more about this and take marketing into a new phase? [Book a Demo]