Guessing Is Expensive. Full-Funnel Attribution Isn’t.

Still Guessing What’s Driving Sales? Here’s Why That’s a Problem.

If you’re running paid campaigns, sending emails, and posting content but don’t know which touchpoints are driving conversions, you’re not tracking.

You’re guessing.

That’s where a marketing attribution model changes everything.

It connects the dots across your funnel:

• Did a customer convert after seeing your Facebook ad or your email?
  

• Are your retargeting campaigns closing the sale, or are they just stealing credit?
  

Without attribution, it’s easy to waste budget on what looks good instead of what works.

Smarter Attribution Starts with CustomerLabs

CustomerLabs uses first-party data + server-side tracking to give you full-funnel clarity:

• Track every click, visit, and conversion even post-iOS 14
  

• Attribute revenue by channel, AOV, funnel stage, or audience
  

• Optimize confidently across Meta, Google, email, and more
  

A high-AOV DTC brand ditched Shopify’s basic CAPI and adopted an advanced attribution model with CustomerLabs, resulting in a 117% lift in revenue.

Ready to track what drives growth?

👉 [Book a Demo] to start attributing with confidence.