300 Performance Marketers. 1 Roof. Infinite Insights.

Last week, we brought together 300 performance marketers under one roof—and the energy was unmatched. With 15 powerhouse speakers, deep-dive sessions, and marketers exchanging real stories (and real metrics), this wasn’t just another event. It was the blueprint for what’s next in performance marketing.

And let’s not forget the highlight—our award winners. The joy on their faces said it all. Pure recognition for those driving actual impact in the trenches.

But if there was one key theme echoed across every session—it was this:
First-party data is no longer optional. It’s the unfair advantage every performance marketer needs to master.

So What Can You Actually Do with First-Party Data?

1. Personalize Everything
Customers expect personalization, but most brands don’t deliver. First-party data lets you change that. From dynamic product recommendations to customized email campaigns and tailored website experiences, you're turning generic touchpoints into moments that convert.

Selling shoes? Retarget with ads showing matching socks, polishes, or accessories. A fashion brand? Recommend new arrivals based on past buys. Users stuck on your site but not converting? Personalize the experience based on their behavior to increase retention.

2. Optimize Ad Campaigns (Meta, Google, and Beyond)
These platforms are AI engines—feed them better data, get better results. First-party data gives you clean, lossless signals to power precision targeting. Think: cart abandoners, blog readers, or high-intent product viewers. With these signals, you’re not just running ads—you’re running high-efficiency, conversion-driven campaigns.

3. Map Journeys & Predict What’s Next
Understand your customer's journey from discovery to purchase. Identify drop-off points. Predict churn. Offer the right message at the right time—before users disappear. This isn’t guesswork. It’s proactive strategy, driven by your own data.

4. Segment and Retarget Smarter
First-party data lets you get granular. Segment by AOV, frequency of product views, discount sensitivity—you name it. Retarget users who viewed a product 3 times this week but didn’t buy, or those who only shop during flash sales. Now you're not just retargeting—you're retargeting with precision.

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∞ – The possibilities with first-party data are endless—and that’s exactly why we want you to become the next 1PD Ops expert.

Couldn’t make it to the summit?
Don’t worry—we’ll be rolling out the recordings soon on our private community.

If you’re a performance marketer ready to unlock growth through first-party data strategies, join the community here

This is where the best in the business are heading. Time to get in.