Meta’s Signals Gateway—Is It Enough for Performance Marketers?

Hey Marketer,

You’ve probably heard about Meta’s Signals Gateway—it’s meant to make sending and receiving data on your own infrastructure easier, with minimal IT or developer support. It runs on a cloud provider (like AWS), so setup is predictable and straightforward.

What It Does Well:

• Makes sending event data to Meta simpler.

• Speeds up integration with less technical effort.

• Reduces maintenance with automated updates.

But Here’s What Marketers Really Need:

Unification – Stitching data from different sources to get a complete picture of the customer journey.
Segmentation – Understanding and grouping audiences for better personalization.
Activation – Using that data across multiple marketing channels, not just Meta.

At the end of the day, just sending data to Meta isn’t enough. If you’re not unifying, segmenting, and activating your data across channels, you’re leaving serious performance gains on the table.

Let’s talk about how to bridge the gap: https://www.customerlabs.com/request-a-demo/?utm_source=newsletter&utm_medium=email&utm_campaign=organicemailbeehiveq1

Cheers!