Reflecting on 2024 and What's Ahead in 2025!

Author

Beno David
January 08, 2025

As we step into 2025, we want to take a moment to reflect on the incredible progress we made together in 2024. Your unwavering support has been instrumental in our journey, and we’re excited to share some key highlights from the past year and what’s coming next.

1. 1P Domain Tracking

First-Party Domain (1PD) Tracking has empowered e-commerce businesses, including both Shopify and non-Shopify brands, to seamlessly manage domains and subdomains. By countering adblockers, 1P tracking ensures the retention of server-side cookie data, improving the accuracy of attribution and campaign performance.

How It Helps:

  • Bypass adblockers on your website

  • Retain and utilize first-party cookie data efficiently

At CustomerLabs, we prioritize user privacy. By implementing consent-based event triggers, you can ensure that only consented data is sent to all integrated destinations. This approach aligns with GDPR and other privacy regulations across the EU, EEA, and UK.

Benefits:

  • Compliance with global privacy laws

  • Setup consent for any integrated platform

3. LinkedIn CAPI

With LinkedIn’s Conversions API, you can send online and offline conversion data to Campaign Manager using both client-side and server-side events. This capability allows B2B businesses to personalize and retarget ads with professionally relevant content, reaching their ideal audience on LinkedIn.

Why It Matters:

  • Improve retargeting precision

  • Deliver personalized, professionally relevant ads

Our Shopify Pixel Script upgrade now enables direct transmission of Shopify standard events to CustomerLabs. This update retrieves the cart token from Shopify, allowing accurate purchase data merging. Additionally, the processing consent parameter ensures compliance with GDPR within Shopify's sandbox environment.

Key Features:

  • Accurate merging of purchase data with cart token

  • GDPR-compliant consent parameter

5. Monitoring & Events Manager Update

Our Events Manager now provides a real-time analytical view, offering end-to-end visibility into data ingestion, processing, and destination delivery. Meanwhile, the Monitoring section centralizes all logs related to data sources, workflows, and destinations for streamlined analysis of data flow.

Highlights:

  • Real-time insights of the events processed

  • Centralized repository for all logs

Webinar Alert: Maximize High AOV Purchases with Meta’s Ad Algorithm

Date: January 9th, 2025 Time: 9:30 AM EST

Join our exclusive webinar to learn how to train Meta's Ad algorithms with first-party data strategies to drive high AOV purchases. Key topics include:

  • What Meta recommends for algorithm training with 1P data

  • Understanding why every campaign is an AI algorithm

  • Setting the right Conversion Objective for high AOV purchases

  • Sending custom conversion events for high AOV purchases

  • Improving Event Match Quality to target high-intent leads using 1P Data Ops

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