The Attribution Debate: Meta vs. 3rd Party Tools

Meta's custom audience sucks 🙈🙈>First-Party Audience ❤️❤️

Use 1P Custom Audience to provide incremental revenue

Strong Signals --> Ditch Shopify CAPI

Stop Burning $200,000 on Bad Signals with Standard CAPI!

The 3% Marketers Club

Walk Away from the 97%: Start with First-Party Data Ops