You Asked. We did. Whatsapp API as a source in CustomerLabs!!!

Hellooooo,

“You Asked. We Did.”

And this one has been coming up a lot.

Several of our customers told us the same thing: 

“WhatsApp is where our real conversations happen. Can we bring that into CustomerLabs?”

So we built it. WhatsApp API is now available as a Source inside CustomerLabs 1PD Ops. 

Here Why this matters

For both eCommerce and Lead Gen businesses, WhatsApp is no longer just a messaging tool.

It’s a high-intent conversion channel.

In many cases, 

Whatsapp is practically a mini CRM - filled with customer conversations, objections, product queries, buying signals, and order confirmations.

That’s first-party data. And it’s too valuable to sit isolated.

With the new WhatsApp API source, you can

• Track WhatsApp conversations as structured events

• Trigger events (like Order Placed) by filtering specific message patterns

• Capture key identifiers like ctwa_clid and other parameters

• Map user identifiers properly for stronger identity resolution

Not just that… alter how the ads should work

Send the Signal Back to Ads

Now that WhatsApp interactions are part of your unified customer journey, it’s time to put that data to work.

Activate the flow of high-intent signals back to your ad platforms; Meta, TikTok, Snapchat and beyond; so your campaigns can learn from real conversations.

This means:

→ Ad algorithms get smarter with first-party data

→ Retargeting becomes laser-focused on true buyers

→ You spend less on cold audiences and more on proven intent

Turn every WhatsApp chat into a performance boost for your ads.

If WhatsApp plays a serious role in your funnel, this integration is a must-have.

Want help setting it up? Just reply to this email or book a quick walkthrough with our team.

More updates coming soon in the “You Asked. We Did.” series

P.S: We have new webinar coming up next week, reply to this mail if you need the link.