What if I tell you RTO is not a logistics problem... It is a Signal Problem?

You heard that right…

Over the last few weeks, we have been hopping on calls with a bunch of eCommerce teams.

And honestly, everyone’s sounding the same.

• RTO is going up.

• Tracking feels broken.

• Good customers aren’t showing up anymore.

At some point, it stopped feeling like separate conversations and started feeling like one collective sigh from the entire D2C world.

And here’s the surprising part: most of these brands already have great logistics partners.

So why doesn't the RTO go down?

After looking deeper across dozens of setups, the answer became very, very clear:

RTO isn’t an ops problem - it’s a signal problem.

Meta is simply learning from the signals you send… and sometimes those signals send the wrong message.

When Meta thinks all “purchases” are the same, it happily brings:

• more COD users

• discount seekers

• low-intent shoppers

Not because it's wrong, but because that's what your events are telling it. And that’s exactly why we’re doing this webinar.

What are we going to discuss?

No heavy jargon. No 50-slide theory.

Just the real stuff we’ve seen while working with brands like Rarerabbit, Sleep Company, W for Woman, UNICEF, Dentsu, Mokobara, Buccabuci, and many more.

• Why tracking post-iOS - (ad blockers, blocked pixels, missing events… all of it)

• How “prepaid events” quietly teach Meta to bring better customers - (and reduce your COD-heavy audience)

• What high-AOV optimisation really means in day-to-day campaigns - (Meta won’t magically do this unless you show it how)

• How checkout tools handle your customer information - (and what you should keep an eye on)

• A simple framework to improve your signals without breaking your current setup - (no full rebuilds, no engineering nightmares)

Because data privacy is becoming a make-or-break topic.

We have Flexype joining us to simplify DPDPA compliance so you know what’s safe, what’s risky, and what’s unnecessary fear.

Why You Shouldn’t Miss This

• The webinar is free for the first 50 people (slots are filling up fast)

• I’ve put together a practical cheatsheet you’ll get at the end

• No recordings, so everyone gets a fair, focused session

• Everything we discuss will be immediately actionable

I hope you understand the value of the webinar. No more second thoughts, just click the registration link and register your presence. Just Hurry..!! The slots are filling up fast.