Warning! Meta doesn’t know Your Shopify Recharge Events

If you’re using Recharge for those sweet recurring purchases - subscriptions, refills, vitamins, pet food - that’s awesome.

But here’s the problem:

Don’t Expect Meta to Guess Your Business goals

Meta doesn’t “figure things out.” It learns what you feed it.
If all you ever send is a single purchase event, it assumes every sale is equal.

But they’re not. Your one-time customers are not equal to recurring buyers.
There’s a world of difference between:

• someone buying once and vanishing,

• someone upgrading to a larger pack (upsell),

• someone adding a complementary product (cross-sell), and

• someone who renews every month like clockwork.

Meta can’t see any of that nuance — unless you teach it.

Shopify + Recharge +CustomerLabs 1PD Ops = Meta Gives you A Thumbs up

With 1PD Ops, your Shopify + Recharge combo becomes unstoppable:

• Capture one time purchase, recurring orders, upsell purchase etc. 

• Feed them straight into Meta

Now setup the campaign for recurring purchase 

Meta starts recognizing who’s truly worth your ad dollars — the repeat spenders, the loyal subscribers, the ones driving LTV.

Here’s how the brand optimized the campaign with recurring events and the results were wow…

The 1PD Ops + Shopify + Recharge setup really worked

Want to know how we did this? Let’s hop on a call.