Wake up! Ditch Shopify CAPI now for acquiring more high value customer

Hey 

Well if you’re using Shopify then here you go - you cannot train the Meta AI for more high value customers, or train for more new customers or train for shoe_purchase. 

This is for all the brands who have connected Shopify CAPI for Meta. 

Everyone’s talking about new customer acquisition. Can you actually do that with Shopify CAPI? Nope.

Another crowd is raving about optimizing for high-value purchase events. Can you do that with Shopify CAPI? Again, no.

Shopify capi comes up carrying a lot of challenges

Treat every campaign like an AI model

Meta AI is a machine learning algorithm which needs to be trained exactly for what the business goal is. And in the recent Meta’s blog post, they had extensively mentioned about how each campaign / adset can be treated as an AI model itself.

However, Meta beautifully explains it can drive your business revenue precisely as you desire! Want to push a specific product line with a higher profit margin? You’ll have complete control.

However, it’s essential to remember that these neural models, with trillions of parameters, require the right AI essentials (first party data) to train effectively. 

Each campaign is an individual model and demands clear goal identification to perform optimally.

Hola!! High value customer trained campaign delivered the result we want

This table is a clear proof of concept that when you align your campaign optimization with specific business goals, Meta’s algorithm delivers exactly what you’re aiming for.

For instance, in Campaign 1, the optimization goal was mid_AOV_men. As a result, this campaign achieved the highest percentage of mid_AOV_men purchases compared to others.

Similarly, in Campaign 2, the goal was low_AOV_men, and it delivered exactly that, outperforming other campaigns in attracting low AOV men purchases.

This is the true power of proper algorithm training—it manifests the desired results by precisely targeting the audience you need.

If you want to get a cheat sheet on gaining more high value customers, all that you need to do is reply to the email with “No more bullshiting” and I’m gonna respond to you with what exactly you need to do setting up your meta campaigns.