Stop those Boring Standard events, This Co-founder shouts, “Custom Events.”

Hello, fellow marketers, did you know?

Most marketers think of Meta optimization as a black box. 

The process - You feed in purchases - Meta learns, and hopefully your campaigns improve. 

But here’s the catch: If you’re only sending Meta a single purchase event, you’re asking it to treat every customer the same, whether they spent $20 or $200.

Bit confused?

Here’s what Shubronil Talukdar, the co-founder of Right To Digital, jumped in and stole the show (sneak-peak into the summit)

That’s where signal engineering comes in. Instead of handing Meta one vague “purchase” signal, you break it into custom purchase events based on AOV tiers. 

For example:

• Low AOV buyers

• Mid-AOV buyers

• High AOV buyers

Now Meta isn’t just learning who buys. It’s learning what type of buyer spends more and where to find more of them.

In practice, this doesn’t look perfect. 

Let's move like - You might set up a mid AOV women's event and still see some high AOV men slip into that bucket. 

Chill..!! That’s normal. 

What matters is the success rate; if 70%+ of the events are classified correctly, you’ve given Meta a powerful enough signal to optimize in the right direction.

Think about the difference this creates:

• Instead of optimizing toward any buyer, Meta starts steering toward the customers who increase your revenue curve.

• Instead of relying on ROAS at the campaign level, you’re training Meta to natively understand your best segments.

• Even with 20 - 30% spillover, the model still sharpens its targeting, and your campaigns run with more efficiency.

This is the core of signal engineering: don’t just feed Meta raw data, feed it structured intent. 

The more clearly you define which purchases matter most, the faster the algorithm learns to replicate your highest-value outcomes.

As 1PD Ops, we put ourselves in the experiment first. The results spoke for themselves, so we rolled it out to clients. 

The outcome? 

Skyrocketing growth, you can see in our case studies.

Here’s the truth: chasing ROAS is a dead-end game. Instead, send the right signals to the algorithm, and ROAS will naturally follow.

Once you taste success with signal engineering, there’s no going back.

The wait is over. Start bringing in ROAS with signal engineering today..!!!

Book your demo now, only a limited number of 14-day free trial spots are open.