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Snapchat Instant Forms leads, now in CustomerLabs

Bring your Snapchat Instant Forms leads into CustomerLabs, and see which ones become customers.

Author

Sariga V Gangadharan
October 14, 2026

Helloo marketers,

Instant forms let people sign up without leaving the ad. But each lead stays inside Snapchat, cut off from what happens next in your CRM. Snapchat counts the form fill, but it can't see which leads go on to become customers unless you send that back.

CustomerLabs already brought in instant form leads from Google Ads and Meta. You can now add Snapchat Instant Forms as a source too.

Why it helps

  • Know where every lead came from. Snapchat leads show up in CustomerLabs with Snapchat as their source.

  • Follow each lead through your CRM. CustomerLabs unifies the form lead with its later stages from your CRM, such as qualified or closed.

  • Show Snapchat which leads became customers. Send those deep-funnel stages back to Snapchat from CustomerLabs, so it can optimize for leads that convert, not just form fills.

  • Compare platforms on lead quality. With Snapchat leads next to your Google Ads and Meta leads, you can compare them on how many move forward in your CRM, not just how many forms they fill.

  • No more lead exports. Once the source is set up, leads come into CustomerLabs on their own, so there's no need to download lead files from Snap Ads Manager and upload them manually.

How to set it up

Before you start, you need to be an Organization Admin on the Snapchat ad account, with Instant Forms already created in Snap Ads Manager.

  1. Log in to CustomerLabs, go to Sources and click Add source.

  2. Choose Snapchat Instant Forms, click Authenticate Snapchat and sign in.

  3. Select the ad account, then connect each Instant Form you want leads from.

  1. Click Next: Workflow set up to map the lead to an event, then save the workflow and enable the source.

Good to know

  • Only leads submitted after you connect a form come in. Snapchat doesn't share earlier leads, so set it up before your next lead campaign goes live.

  • Each form sends leads to one place. If a form already sends leads to another tool, connecting it to CustomerLabs replaces that connection. You'll be asked to confirm first.

  • One source covers one ad account. If you run several ad accounts, add a source for each.

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