P Letter Word is Revolutionizing The Marketing Works

Hi Marketers,

Curious what’s that P? It’s not what you think it is… I meant Privacy. It starts with P😅

In early 2025, Meta silently started restrictions on the bottom-funnel events for the sensitive categories. Why? Because it was to be privacy-compliant with HIPAA.

Brands woke up to ad accounts blocked, events dropped, and campaigns dead overnight. Painful, but we found a fix for Meta’s restriction.

But that’s not the story that I wanna focus on today. The talk of the show is complaint tracking.

There’s a senseless myth floating around: “Compliant tracking weakens performance.”

Bullsh*t. That’s not true.

The real problem is that most teams don’t know how to track compliance.

They simply assume that compliant tracking means less data. But what actually breaks performance is bad architecture.

So what’s the real solution? First-Party (1P) Domain Tracking 

First-Party (1P) Domain Tracking is a server-side tracking method where you can set up a 1P cookie on your own domain without the need to rely on a third-party domain.

Spitting the facts: More data does not mean quality data
And 1P domain tracking does not mean less data

Quality over quantity

With 1P domain tracking, you can collect every single behaviour of the user, like page views, clicks, and a lot better than your pixel or browser-side data.

That breaks the myth entirely.

Now, with that being said, the new fact, 

“1P Domain Tracking Means Improves Performance.”

How?

When you send more accurate events/data to the ad platforms like Meta and Google, the algorithm learns better.

Now comes the result: this is how your dashboard or metric will be:

• Better data quality resembles the High Event Match Quality score, 

• Narrowed targeting happens because of precise events

• Better targeting leads to accurate conversions… meaning your ROAS spikes.

Not just that, one primary problem that 1P Domain tracking solves is

Seamless & Accurate Attribution Even Months later!!!

Dude, I’m telling you the truth here,

With 1P domain tracking setup, we get to store both the server and browser events and identifiers inside the server cookie… 

Meaning the user data, identifiers, events, this and that… everything.. Stays stored forever and ever. (until you don’t want it 😅)

Say User Ben converts two months later, six months later… You can still attribute it without worries.

The end… 

A brand did it… it worked.. Or else I wouldn’t tell you this story.

So this is how tracking is meant to work in a privacy-first future. And Meta was just the beginning

Meta enforced it first, and others like Google, CRM platforms, and Ad networks will follow.

The stack is moving towards privacy-by-design, and brands that don’t rebuild their tracking foundation now will struggle for every quarter.

Let’s rebuild your future-proof tracking infrastructure, hop on the call.