Meta’s New ON/OFF Feature Inside Advantage+ Sales Campaigns

Sub:

Run campaigns like the pros - with smarter automation and full control

Hey,

If you’ve been running Meta campaigns for a while, you’ve seen automation take over.

AI picks your audience. Budgets move on their own. ROAS spikes (sometimes magically).

But here’s what’s new and wild:

You can now run campaigns with or without full AI control instantly.

Don’t Let Meta Drive Blindfolded

Advantage+ Sales Campaigns aren’t new. But this update? It’s a total overhaul.

Think of it like this:

• Advantage+ ON: Meta’s AI is in the driver’s seat.

• Advantage+ OFF: You’re calling the shots manually.

Simple, right? But the impact is huge.

When ON, Meta handles everything: budget optimization, audience expansion, placement testing, all tuned for peak efficiency.

It automatically shifts spend to high-performing ad sets, predicts buyer intent, and places ads where they’ll actually convert. 

But When You Flip it OFF...

You’re in full control but also full responsibility. Manual budgets. Tight audiences. Limited placements.

Basically, you’re telling Meta: “Don’t touch my setup, I’ve got this.”

And sure, that’s powerful.

Optimization takes longer. Scaling gets harder.

The Smart Marketer’s Move: Blend Both

You don’t have to choose sides. The real pros switch between Advantage+ ON and OFF strategically

Let AI do the heavy lifting when scaling fast, then toggle manual control for precision testing or retargeting.

That’s how you get both performance and control.

Bonus: Campaign Score is Here

Meta now gives every campaign a score (0–100), your quick health check before publishing.

Higher score = smoother optimization = stronger results.

Basically, Meta just gave you a built-in coach. Use it.

Wanna know more read about on: How to Maximize Meta Ads Performance Using Advantage+ Sales Campaigns

Want to Take It Further?

Meta’s Advantage+ is evolving fast, and the ON/OFF feature is just the start.

Want to scale your Advantage+ campaigns powered by First-party data (1PD)? 

Start your 14-day free trial built for performance marketers. Or if you’d rather talk strategy: Book a demo and let’s walk through your setup together.