Meta Just Put Your Health Brand Ads on “HIPAA Mode”

Helloooo

If you’re a Health / Wellness / Skincare / Supplements brand running Meta Ads and thinking: 

“Why is my ROAS acting bizarre like it needs therapy?” Congrats. You’ve been introduced to Meta’s new hobby: Data Restrictions

And before you panic; Yes, you probably asked your marketer friend.

His brand? Safe (for now). His ad account? Running fine (for now)

Meta isn’t treating restrictions equally. They don’t hit everyone the same way. Meta applies them in three different levels.

And the level of restriction goes like this:

Level 1:  Meta limits what data you can share.

Meta still tracks events… but hides juicy details like custom parameters and URL data. Translation? It sees conversions — but doesn’t fully understand them.

Level 2: Meta restricts the bottom funnel events that actually matter (Checkout, Purchase)

Now Meta may partially restrict AddToCart, InitiateCheckout, even Purchase. Yes… the events you built your entire performance strategy around.

Level 3: Meta blocks conversion optimization and politely suggests you run Awareness ads

This is where Meta basically says, “Awareness ads look nice, no?”

Conversion optimization becomes unreliable. Performance slowly degrades while dashboards pretend everything is fine

Note: In some cases, repeated violations can even lead to ad disapprovals or account restrictions.

Without knowing this.. you keep changing creatives, landing pages, offers… while the real issue is: Meta started restricting your data.

This brand was doing the same… just like how you are right now…

There are two brands from Ecom and lead gen, Meta was restricting their events and audience, their campaigns took the hit.

But no worries… They are doing great now because we fixed the entire setup from tracking to fully HIPAA compliant.

Wanna know the whole story, read it here

But if you have any, are having a session about the restriction and dissecting the setup on 26th of February. (Reply to this mail for the session link)

(P.S. Planning to do another session on how to scale andromeda - if Yes… Reply Andromeda)

If you are an action maker, then here is the special invite for you.