Here’s a 🎁 to you from Meta

Meta has been iterating on the need to shift to Conversions API (CAPI), a server-side connection. This step would significantly boost your ad campaign performance.

So, the 🎁 by Meta is the way you can leverage advanced Conversions API.

Here’s how Advanced Conversions API powers your business

• Powering Meta Ads with Audience Signals

  • Reduces audience signal loss from browser limitations and ad blockers.

  • Sends accurate, server-side data for better ad performance.

  • Real-Time Data Sharing facilitates quicker evaluation of user actions for better ad delivery.

• Make Attribution A Cake Walk

  • Tracks conversions across devices and offline events.

  • Enables better attribution of ad performance to customer actions.

  • Seamless tracking of user behavior across multiple devices giving a better attribution report.

• Ad Targeting and Personalization Made Easy

  • Conversions API improves accuracy in matching events with user behavior, to get your EMQ scores to Good, or Great (7 to 9.3).

  • Uses first-party data to create hyper-targeted ad campaigns.

  • Facilitates better customer segmentation with lookalike modeling.

• CRM Integration

  • Integrates customer data directly from CRMs for better targeting and understanding.

  • This offline integration of data with Meta Ads powers the ad platforms with relevant signals that the algorithm needs.

• Future-Proofing Advertising

  • Adapts to the cookieless future by leveraging first-party data.

  • Provides a reliable alternative to traditional pixel tracking.

• Strengthened Privacy Compliance

  • Allows tighter control over data sharing with Meta.

  • Adheres to privacy regulations like GDPR while building customer trust.

So, are you ready to get started into leveraging the power of Meta’s ad algorithms?

Use this 🎁 and power your ad campaigns!

Click Here for Demo

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