Incremental Attribution: The Only Way to See Real Impact

If you’re still relying on platform-reported ROAS, you’re playing with smoke and mirrors. 

Platforms are experts at taking credit for conversions that would’ve happened anyway. 

That’s why your numbers look inflated on paper but don’t match the reality of your customer acquisition costs.

The smarter way forward is incremental attribution.

 Instead of asking “How many conversions did my ad platform count?” you ask “How many conversions would not have happened without this campaign?” 

That’s the real growth signal.

With CustomerLabs 1PD Ops, you can:

• Run clean test vs. control groups to uncover true incremental lift

• Benchmark against your own KPIs instead of vanity ROAS

• Decompose performance to pinpoint whether issues are in traffic, CVR, or AOV

• Turn data into a simple morning checklist of what to fix, no guesswork

The result? 

You stop chasing inflated ROAS and start investing only in campaigns that actually create growth.

Platforms report the noise. CustomerLabs gives you the signal.

[Book a demo] today and take control of your true performance.