Google’s Big Tracking Update Solves Nothing Without This...

Google just rolled out major updates to server-side tracking -  from Tag Gateway integrations to on-device conversions and enhanced attribution tools.

It’s a huge leap forward for marketers. But here’s the truth:

Google builds the infrastructure. You’re still left to manage consent, compliance, and activation on your own.

That’s where 1PD Ops steps in.

Why Google + 1PD Ops = Perfect Pairing

• Consent, Enforced by Default - While Google requires you to configure Consent Mode, CustomerLabs ensures that events only fire when consent is valid - zero guesswork, full compliance.
  

• No-Code Deployment -  Google’s setup requires developers. With CustomerLabs, marketers can track, segment, and activate data without writing a line of code.
  

• Real-Time Activation -  Google’s pipes move data, but CustomerLabs turns it into immediate marketing action across ad platforms.
  

• Future-Proof Compliance -  From GDPR to HIPAA, CustomerLabs layers on privacy protection that Google leaves up to you.

Google can’t be perfect on its own + Pair it with CustomerLabs, and you get precision, compliance, and speed - the real efficiency layer every marketing team needs.

👉 Ready to make Google’s update truly work for you? [Learn more with CustomerLabs]