FLEDGE Alone Won’t Save You - Here’s the Missing 200%

Marketers, big update from Google: FLEDGE (now the Protected Audience API) is here.

It’s privacy-first retargeting - auctions run on the user’s device, no third-party tracking, and it’s built for the post-cookie world.

Sounds amazing, right? Well… not quite.

On its own, FLEDGE is just a tool - like an engine without a steering wheel. Without the right data and consent system, you’ll only scratch the surface.

That’s where 1PD Ops changes the game:

• Collects and unifies first-party data across your stack.
  

• Enforces consent automatically (HIPAA, GDPR, CCPA).
  

• Powers FLEDGE with server-side tracking & stitched customer profiles.

The result? 

Retargeting that’s not just safe - but 200% more powerful.

When Google first introduced FLEDGE, most marketers asked: “Cool… but how do I actually use it?”

The answer is here: Pair FLEDGE with 1PD Ops and turn an experiment into a revenue engine.

[Click to Unlock Your 200% Retargeting Advantage]