Don’t Send Every Signal - Send the Right Ones

Your ad campaigns don’t fail because of too little data - they fail because of the wrong data. 

Here’s the truth: More signals don’t mean better results. 

Platforms like Meta and Google don’t reward noise; they reward clarity. Every extra vanity metric (page views, random clicks, generic engagements) dilutes the algorithm’s ability to find the customers who matter.

Here’s what the numbers say: Campaigns with better-converting signals - rather than random noise - have seen up to a 21% increase in ROI, thanks to proper conversion tracking and focusing on meaningful events like purchases or sign-ups.

That’s where signal engineering comes in. It’s the art of sending only the most meaningful, high-value signals - the changes that actually correlate with customer intent and conversions.

Think of it like cooking: you don’t throw every ingredient into the pot. You choose the right ones to create the perfect dish.

When you engineer signals intentionally, your campaigns get:

• Sharper targeting

• Faster optimization

• Lower customer acquisition costs

• Higher ROI

The difference between average ad performance and exceptional growth isn’t more data; it’s the right data.

To know more about signal engineering (Book a demo with a 14-day free trial)