Dental Clinic Rebuilt its Online & Offline Tracking After Meta Restrictions

Hellooo,

Lately I come across a lot of thriving health & wellness brands come under our wing for one specific problem; “Meta restricted events, campaigns blocked, blah, blah”

Today is lead gen day!!! And I have this victory story of a dental clinic who got banned/ restricted by Meta under the sensitive category.

I still remember a team member of this brand say, “Meta dropped a giant bomb on us”

No more running ads for the “Lead” Event aka the bomb from Meta

Basically it means, you cannot send sensitive information.

But if you do, Meta detects it, flags it  and blocks those events; often stopping your bottom-funnel tracking and ad delivery.

One thumb rule to fix Meta restrictions: Follow Meta’s health and wellness guidelines

So did we. (We created a new feature just to fix this restrictions, check it out, Code word, Health & Wellness restrictions)

How did we fix Meta Restrictions for this Dental Clinic

• Scrubbed the URL off for the any sensitive info

• Neutralized event names like event_1, event_2 etc. 

• Hashed offline GHL CRM conversions like consultation booked to con_1 and con_2 and sent to Meta.

That’s it. (But all they have to do is toggle on)

I know what you will be thinking at the moment, how did they find out it’s working… What was the result… Hold on… I’m getting there.

So when it comes to Meta, if you want to know whether your event data that you sent is working, you’ll have to look at one specific metric.

We looked at the one metric to evaluate the data quality - EMQ (Event Match Quality) - the metric that measures the quality of the data that you share with Meta

Highest Event Match Quality on Meta (Record break for the brand)

Achieved highest event match quality on all the events including the lead stage events.

Even for offline conversions, we merged the online form submitted event user data with the same user in the CRM as well and sent it back to Meta.

And more… read the whole case study

But if you are that forward thinking person, then let’s talk business.