Atlast, Shopify owners level their campaigns now

Somebody asked, “Do you have the app installed on Shopify?”
Well, the answer is now a big fat YES.

But here’s the real question → Why should you care when CustomerLabs shakes hands with Shopify?

Because we make eCommerce brand owners’ and performance marketers’ lives extremely easy.

Now all you need to do is
👉 Go to Shopify → Search “CustomerLabs” → Install the app. Done.

But let’s be real — why should you actually care? Or how does this change your life? I hear you. Let’s dive in 👇

We used to be “Not a great fan” of Shopify CAPI & we say “Ditch Shopify CAPI”

Shopify’s great for building websites, but not for campaign optimization 🙊

Unfortunately, there are limitations in Shopify. When you install upsell apps, checkout extensions, or one-click checkout add-ons, chances are your user journey breaks… and conversions get lost.

But here’s the thing: it’s not normal to lose conversions.

Meta needs every single action, with timestamps, to predict lifetime value and intent. This process (called sequential learning) helps stitch profiles with all behavioral events. So why do you need CustomerLabs 1PD Ops? For two reasons.

🚀 Reason 1: Power your entire pixel with first-party data signals

👉Now, CustomerLabs 1PD Ops app installed, you can send complete, unbroken customer journeys straight to Meta, Google Ads, and other platforms — ensuring sequential learning works in your favor to convert high-value customers.

🛠 Reason 2: Become A-Level Signal Engineers (easily)

You’ve heard of prompt engineers, right?
They give the right input to AI → get the right output.

Now think about signal engineers.
They send the right signals to ad platforms → get the right conversions.

Here’s our favorite analogy (we call it The Dog Theory 🐕):

At an adoption center, you say, “I want to adopt a dog.” The caretaker brings you a husky. But you always wanted a German Shepherd. What do you do? You specify: “I want a German Shepherd.”

I can’t take the credit; this dog theory belongs to my founder. Check out his full version. 

That’s the difference. In Shopify, you cannot create custom conversion events based on the campaign objective, but rather standard purchase events.

If you want more high-value purchases → optimize your campaign with the high-value purchase event, not just the standard purchase.

Here are some examples of our own Signal Engineers: 

• New vs Repeat Customers:
  Optimize campaigns for nCAC and easily measure which campaign, adset, or ad is driving new customers vs. repeat buyers.

One of our customers has been focused on optimizing campaigns for new customer acquisition, and that’s where we’re seeing the lowest CAC with strong ROAS.

(P.S. The other campaign showing higher conversions is retargeting — so don’t compare, okay 😅)

• Seamless Meta Reporting:

  Toggle on these events and get a clear view of which campaigns are driving what type of customers. 

One of our customers uses this absolute cool dashboard to see where they gotta control and where to add more money. ( Maybe zoom in - I just took a screenshot)

• Inventory Clearance:
  Have multiple categories — chairs, mattresses, home décor, kitchenware?
  Want to clear chairs? Fire a “chair purchase” event.
  One of our partners literally cleared out inventory using custom events like this.

Every campaign is focused on each category and check out the results. The desired goal is achieved in their respective campaigns. For example, the third campaign is focused on selling more high AOV products, and so the result is 61%.  

Check out this honest customer story to read fully.

 [Book a demo] today and take control of your true performance.

Regards

Sariga VG
“Accidental head of Marketing, CustomerLabs INC“
2711 Centerville Road, Suite 400, Willington,
New Castle,19808, US.