Andromeda Destroyed My Campaigns - Own Experience

Hey Marketer,

Meta almost pushed my entire spend into the 18–24 age group, where my actual targeting audience is between 25 - 34. Not because they’re my best buyers, but because Andromeda thinks they’re my cheapest to reach.

This image is the breakdown of the Age-wise spend percentage, which shows that Andromeda allocates the budget broadly than the narrow.

The core issue with Meta’s new retrieval engine

Andromeda goes broad, fast, and aggressively hunts for the lowest-cost conversion. It doesn’t care whether the conversions are low-value buyers or if they never buy.

I did not start writing this with the mindset to complain about Andromeda, but to provide a solution for it. 

Sorry, not me. Meta did.

The Solution to Fix Andromeda -  Value Ad Sets (The Saviour)

The value set is like a remote control.

With Value Ad sets, you can control the ad budgeting and narrow down the targeting by telling Meta where to spend the maximum ad spend.

So Meta stops chasing cheap results and starts prioritizing high-value customers. Once you feed Meta actual purchase values, AOV, category, and clean CAPI signals, the entire system shifts.

Where can you find it?

First, open your Ad Manager - Click Campaign - Click Ad set

You’ll find your whole custom events that are listed according to the budget you allocated through the Value Ad set.

Now, coming back again

Impact on Campaigns

When you turn on Value Optimization, your broad campaigns stop being cheap-click farms and start becoming predictable revenue machines. Better ROAS, more stable CPA, and higher AOV, all because you’re finally training Meta on value instead of volume.

If you want Andromeda to work for you instead of against you, start using Value Ad Sets. They’re the one switch that turns chaos into clarity and broad targeting into actual profit.

Book a Demo if you want the setup guide for WooCommerce + CAPI + CustomerLabs. And we also offer a 14-day trial that makes our words real. 

Need an experience, just hit the link harder and see you guys on the other side. 

Seeyahhhhhhh…

Now, Andromeda retrieves broadly, but Value Ad Sets decide who actually matters and set the budget.